Evaluation question 4

Question 4. Who would be the audience for your media product?

The target audience is extremely important throughout media studies. All media is made with a target audience in mind. There are many ways we could split up the target audience. The 5 main categories is income bracket/status, age, gender, race and location.

There is one common way that of showing the income bracket. At the top of the income bracket it would be lawyers and doctors for example. At the end of the bracket there would be unemployed and casual works. our target audience would be the people within the middle bracket so that would be tradesperson and junior managers. These type of people would be used for our target audience because The characters and setting we used would be common in the middle of the income bracket.

The age for our audience would be 16-40. We chose this age because we thought that people between this age would have a younger sibling or have a child. Age was a important factor in our target audience because it was also a big part in our opening sequence. The age between the two characters was important because it could also be represented as the same age as our target audience. Gender wasn't that important in our target audience because our target audience was directed at both. But females might have a greater emotional  attachment to the younger brother and that might make a difference in our audience gender.

The location would be people who live in a suburban area. This would be people who live outside the main city. We chose a suburban area because the film was set in an suburban area which would mean the audience also lives in a suburban area or has lived in a suburban.

Our group decided on our film classification to be 15. We decided this classification because it meets with our target audience. We didn't chose lower because we think that younger people wouldn't be interested with the thriller genre. We also agreed that having the classification at 15 would allow us to use forms of graphical scenes if we were going to make it into a whole film.