The Saul Bass Research

Saul Bass Research

Saul Bass was an American graphic designer and academy award winning film maker. He is mostly know for his opening title sequences, corporate logos and film poster. He was born in May 8, 1920 and died on April 25, 1996 at the age of 75 years old. He designed logos for company's like 'United Airlines' and 'Bell System'.

But he is mainly know for his film title sequences such as 'Psycho', 'Exodus' and 'Goodfellas'. Bass said one of his main goals is to "try to reach for a simple visual phrase that tells you what picture is all about and evokes the essence of the story". His movie titles opening have changed how film titles are today. He used his opening sequences in a different type of way than other openings. He saw his opening sequences as a art work. His opening sequences have effected films today. Films like 'X-men:First Class' and 'Catch Me If You Can'

He also created movie posters for such films as 'The Man with the Golden Arm' and 'Vertigo'. His work with movie posters inspired numerous other poster and graphics designers to follow a similar design type.